We believe in the power of design
Through our “A to Z” grand vision to minor details, we take a step back and deliver a seamless synergetic experience. Meanwhile, we are also sharing our perspective, learnings, and experience with the passionate communities through talks, events, trainings and blogging.
Mentorship Sessions
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UX Audit
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Ahmed El Zoughby Founder & Strategy Partner
An Architect turned Industrial Product Designer turned Digital Product Designer, beside the studio, Ahmed is a Design Labs Mentor & Facilitator at Google for Startups. He works on the crossroads between design, technology and liberal arts with deep focus on Emerging Tech, Internet of Things Solutions & Consumer Electronics.
Hiba Metani UX Research & Testing Partner
Once a Computer Engineer now a UX Researcher, Also a Design Labs Facilitator at Google for Startups. Hiba is a Lady who conveys knowledge where ever she is, endlessly passionate about usable products creation, turning ideas into great experiences with exquisite user research and testing.
Aya Eltarabishy Marketing Communication Design Partner
Marketing communication Professional with experience in tech & innovation industry, Aya worked on more than 10+ national and regional tech projects. She’s always looking for impactful projects to work on believing in the power of the word, message structure and how a single word can be vital for providing value or destroy a brand’s reputation.